Is Social Media a Job, or Part of a Bigger Picture?
I found a recent reporter’s question intriguing: “Is social media a field of expertise in and of itself? Or will it eventually become subsumed into pretty much everything?” My belief: ultimately,...
View ArticleUsing Google Analytics Effectively
We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively...
View ArticleGoodbye to Traditional Marketing? Can’t We All Just Get Along?
In the old, old days, cavepeople drew pictures on the sides of their caves to share information. Eventually the printing press was invented and the world of communication changed significantly–”Extra,...
View ArticleUsing Social Media to Grow Your Business
We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service...
View ArticleIs It Time to Update Your Web Site?
Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential...
View ArticleWho Needs a Physical Location? You May Be Surprised!
Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy...
View ArticleSEO: Optimizing for the “right” words and phrases–those that drive real results!
If you Google the term “strategic communications” my company — Strategic Communications – is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the...
View ArticleWould You Believe There are Still Businesses Without Web Sites?
by Linda Pophal A few years ago my husband was in the process of researching restaurants online for a trip we were planning. When he shared the results of his research he said: “I’ve found a few...
View ArticleFacebook as Your “Website”? Here’s Why That Might Be a Bad Idea
Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is...
View ArticleB2B Content Marketing Still Going Strong!
Over the past few years, both B2B (business-to-business) and B2C (business-to-consumer) content marketing has exploded, driven by multiple changes to Google’s algorithms, which now reward unique,...
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